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Why is Outdoor Furniture Vital for Your Restaurant Branding?

As a business owner, branding is vital to your marketing strategy. Most companies focus on their name, logo, and website for branding. However, the furniture in your restaurant, both interior and exterior, is just as crucial.

The exterior furniture of your restaurant is particularly important as it is the first thing customers see before walking in. Whether you have a store, restaurant, hotel, resort, or other facilities, the alfresco furniture you choose is your first message to your customers.

The functions of the right outdoor furniture

1.Set the mood.

Creating a consistent mood is crucial for any catering business. The right mood can help attract customers and keep them coming back.

Different target customers require different moods provided by various styles of furniture outdoors.

For instance, minimalist outdoor furniture can create a modern and elegant atmosphere, while traditional outdoor furniture can create a cosy and homely feel. Choosing the right outdoor furniture style can create a consistent and memorable atmosphere that separates your restaurant.

Utilizing the right outdoor furniture is a crucial way to clarify and strengthen the ambience of your restaurant. For example, a restaurant with comfortable and stylish outdoor furniture can attract customers to enjoy a romantic dinner or hang out with friends. Customers are more likely to stay longer and enjoy the experience, which can lead to increased revenue. Plus, using poly wood plastic outdoor dining table sets usually conveys a sense of environmental protection to your customers, which resonates with many well-educated citizens nowadays. Consequently, they are more likely to patronize your restaurants as a vote for eco-friendliness.

Source: Coets

2.Increase your credibility.

Your outdoor furniture has a direct impact on the credibility of your business. Credibility is an essential factor that customers consider when choosing a restaurant. If your outdoor furniture looks cheap or outdated, customers may perceive your restaurant as low-quality. On the other hand, if your outdoor furniture looks luxurious and stylish, it can enhance your restaurant’s credibility.

For example, let’s look at a famous garden hotel. The hotel invested in high-quality outdoor furniture that matched the ambience of its garden. The result was a remarkable increase in the hotel’s credibility. Customers perceived the hotel as high-end and exclusive, leading to increased bookings and revenue.

Another example is a famous garden hotel in Japan that studied how the right furniture can influence customer perception. They found that high-quality, comfortable, and aesthetically pleasing furniture created a better impression on customers and increased their willingness to pay more for a room.

The two cases prove that the right outdoor furniture can help significantly enhance your restaurant’s credibility.

3. Encourage customer retention.

The right outdoor furniture can help encourage customers to stay longer and even return for a second visit. For example, a café with cosy and comfortable outdoor bar tables and stools can attract more customers. Students may choose to study there, business people may choose to have lunch meetings there, and families may choose to celebrate special occasions with the beautiful outdoor backdrop for photo shooting. Even TickTok young bloggers may share their findings on a pleasant outdoor ambience for a high tea.

Customers staying longer are more likely to spend more money, generating more revenue for your restaurant. Moreover, when customers enjoy their experience, they are more likely to return, resulting in repeat business and positive word-of-mouth advertising.

Source: Coets

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Alibaba is a popular resource for finding alfresco catering furniture manufacturers in China. You can search for suppliers by product category, location, and other factors. Additionally, you can read supplier profiles, reviews, and ratings to help you evaluate potential suppliers.

Types of Outdoor Dining Furniture

Tables: This category includes dining tables, coffee tables, side tables, and firepit tables. Tables are used for dining, socializing, and work in various outdoor settings such as cafes, restaurants, hotels, and offices. Firepit tables are often used for outdoor heating and ambience.

Chairs & Stools: These types of outdoor commercial furniture provide seating solutions for customers in various outdoor settings, featuring weather-resistant materials and comfortable designs.

Sun loungers: This category is primarily used for relaxation in resorts, hotels, and spas. Ergonomic sun loungers are exceptionally popular.

Parasols: Parasols are outdoor umbrellas used to provide shade in outdoor settings.

Outdoor sofas: By sizes, this category consists of armchairs, loveseats, multi-seater sofas, and sectional sofas. By surface materials, it includes wicker/rattan sofas, wood sofas, fabric sofas and leather sofas.

Accessories: This group comprises lighting, cushions, rugs, partitions, fire pits, planters and pots, heaters and decorations.

Source: Coets

How to Choose the Outdoor Dining Furniture

The furniture should have the following characteristics:


Outdoor furniture should withstand weather conditions like rain, wind, and sunlight. Rain can cause the wooden furniture to rot, while prolonged exposure to sunlight can cause fading and cracking. Windy conditions can also be problematic, as they can knock over lightweight plastic wood furniture and cause damage.

Investing in high-quality outdoor furniture that can withstand various weather conditions can save money in the long run. Cheap, low-quality furniture may seem like a good option in the short term, but it will likely need to be replaced sooner rather than later due to damage caused by the elements. On the other hand, high-quality outdoor furniture will last longer and require less maintenance, ultimately leading to a lower total cost of ownership.


Outdoor furniture should be made from high-quality wear-proof materials. This is important for two reasons. First, such furniture has a longer lifespan, resulting in lower depreciation rates, which saves you the cost of repairing or replacing them frequently. Second, sturdy tables and chairs are essential for ensuring customer safety, which is crucial in providing a good dining experience.

Source: Coets


Outdoor furniture should be water-resistant to prevent damage from rain or humidity, especially if your business premises are in rainy areas. Water-resistant outdoor furniture can help extend your furniture’s lifespan and prevent mould and mildew growth caused by excess moisture. Additionally, customers consider water-resistant furniture to be more hygienic since water can serve as a breeding ground for bacteria. Therefore, having water-resistant outdoor furniture benefits your business and ensures your customers’ health and safety.

Choosing lightweight pieces that can be easily moved around is important for outdoor furniture. This allows you to store them inside during low seasons or on days with bad weather. Portable options like aluminium or plastic wood furniture are also preferable for outdoor catering activities since they offer more flexibility in seating arrangements. In contrast, heavy and luxurious hardwood or iron pieces can be difficult to manoeuvre and limit your options.

Easy to clean

Outdoor furniture should be easy to clean and maintain so your staff can handle cleaning tasks efficiently during peak seasons and busy hours. No customers feel like waiting a long time for a table, so making cleaning as simple as possible is essential.

Source: Coets

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Final Thoughts

To run a successful restaurant business, you should factor in several crucial terms, including location, menu, personnel, service, and competitors. However, choosing the right outdoor furniture can be one of the simplest decisions. All you need to do is select a reliable and considerate outdoor furniture supplier.

At Coets, we have been in the furniture wholesale business since 2009, specializing in brushed aluminium dining tables, chairs, sun loungers, and outdoor sofas. Our minimalist, elegant alfresco dining furniture is crafted with excellent quality, and we pride ourselves on our attention to detail. You can visit our online 3D showroom or our Secret Garden Showroom in person to see and feel the prime quality of our products.

If you’re unsure which outdoor furniture is best for your restaurant or hotel spaces, our specialists are here to help. Don’t hesitate to talk to us, and let us guide you in making the right decision.


Table of Contents

The Functions of the Right Outdoor Furniture

  • Set the mood.
  • Increase your credibility.
  • Encourage customer retention.

Types of Outdoor Dining Furniture

How to Choose the Outdoor Dining Furniture

  • All-Weather
  • Durable
  • Water-resistant
  • Lightweight
  • Easy to clean

Final Thoughts

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