Marketing Research: Outdoor Furniture Industry in Saudi Arabia

Saudi Arabia, as one of the largest economic systems in the Middle East area, is the target market for a lot business all over the world. Therefore, many people would be interested in investigating the marketing situations of this country to see whether they have the opportunities to expend their business there. Due to the warm weather and people’s growing interest of staying outdoors in Saudi Arabia, local people’s attention towards a wonderful\ outdoor space is increasing. For example, nowadays in Saudi Arabia, you can see

a lot outdoor oasis in commercial or residential areas. That is to say, people’s demand about outdoor furniture industry is also increasing since it is a kind of comfortable and beautiful decoration for an outdoor area.

As a mature and experienced outdoor furniture supplier in China, Coets sets Saudi Arabia as one of the most important target countries since this country perfectly matches the target portfolio of Coets no matter from the macroeconomic perspective, social development or the personal consumption habits. If you are an outdoor furniture supplier or an outdoor furniture supplier who is also looking for some opportunities to enter this market, below is a detailed marketing report of Saudi Arabia’s outdoor furniture industry. Let explore more useful information together!

Poolside with Stylish Outdoor Furniture

Marketing Analysis

As the largest economy in the Middle East, Saudi Arabia is known for its natural resources and its prosperous oil industry development. If you want to enter this country, you have to get to know its market development

first. In the following paragraphs, we will study the development trends of both indoor furniture and outdoor furniture industry first to analyse the hot selling styles and peoples’ preferences there. As a result, when you are

talking to your customers, you can provide more professional and in-depth solutions to them and be their trustable partner!

In Saudi Arabia, the whole furniture industry is in a growing trend, which is a good new for some foreign furniture businesses. Statistics said that the furniture industry in Saudi Arabia will continue to grow in the following

years. In 2024, the market size of home furniture is expected to reach $4.49 billion and is expected to grow to $5.98 billion by 2029, with a compound annual growth rate of 5.91% during the forecast period (2024-2029). Specifically, the living room furniture and bedroom furniture are two top revenue segments in the Saudi Arabian furniture

market and has continued to grow over the up-coming years.

Common Furniture Style in Saudi Arabia

The Outdoor Furniture Industry

Now, let’s talk about the marketing development of outdoor furniture industry in Saudi Arabia. In 2024, the outdoor furniture industry is expected to generate $700 million revenue with a compound annual growth rate of

4.35% during 2024- 2028. The demand for outdoor furniture in Saudi Arabia is expected to grow since it is driven by the country’s warmer climate and the growing popularity of outdoor living. That is to say, there is a great opportunity for those outdoor furniture suppliers who would like to expend their markets in this country. Except for the growing outdoor furniture industry, Saudi Arabia’s per capital income is expected to reach $18.73 in 2024, which means people’s consumption power is larger than before. They would be more willing to spend money in some

entertainment or relaxing products such as outdoor furniture.

Special Furniture Pattern in Saudi Arabia

Major Reasons for the Growth of Furniture Industry

There are lots of reasons that have contributed to the growth of the whole furniture industry, but the two major reasons are the increasing population and recover economy situation. After the pandemic, Saudi’s economy is recovering from the negative effects and the population of the country continues to grow. As a result, people’s need for residential areas has led to an increase, contributing to the growing household demand for furniture. Furthermore, since people are recovering from the negative economy of pandemic,

their needs towards luxury or high-end indoor and outdoor furniture in commercial areas also increase.

Last but not least, driven by local governments and commercial enterprises, the home ownership rate of Saudi Arabia continues to grow and is expected to reach more than 70% in the next few years, indicating a growing business for furniture manufacturers and retailers. Besides, Riyadh, Jeddah, Mecca, Medina are becoming some of the leading cities in Saudi Arabia, creating opportunities for sales in the furniture industry.

Growing Trend of Outdoor Enjoyment in Modern Society

10 Insights About the Increasing Furniture Industry

After reading the above information, you have already known that the both of the indoor and outdoor furniture industry in Saudi Arabia are experiencing a growth. However, are you wondering why? Here are 10 facts that

contribute to the current situation which might help you understand the Saudi furniture market better.

1. Growing Population

With the rapid growth of population in Saudi Arabia, more and more people are looking for places to live, work or start their own business. As a result, the demand of both commercial and residential furniture is increasing.

2. Increased Disposable Income

Because of the strong economy and high disposable income of people in Saudi Arabia, individuals are allowed to invest more money in quality furniture products. That is to say, consumers are increasingly willing to spend their money on high-quality and aesthetically pleasing furniture.

3. Booming Real Estate Sector

The real estate development in Saudi Arabia is extensive, including residential, commercial and hotel projects. These extensive construction projects have created a huge demand for furniture due to the need for furniture in new spaces.

4.Increasing Preferences towards Modern and Luxury Furniture

Due to the preference changes of customers, there is a significant shift towards modern and luxury furniture design. Customers nowadays are looking for stylish, innovative and functional furniture that complements their living or working spaces.

Funiture That is Modern and Luxury

5. The Growth of E-commerce

The emergence of e-commerce platforms has revolutionized the furniture market in Saudi Arabia. The online retailers can offer a wide range of different furniture for people to choose from, which bringing convenience to customers all over the country and also boosts the revenue of furniture industry to some extent.

6. Rapid Urbanization

Saudi Arabia’s ongoing urbanization has led to the increased demand for furniture of people, especially in cities and urban centers. As people move from rural areas to cities, they need to get furniture for their new homes or

apartments.

7.Growing Hotel Industry

The hotel industry in Saudi Arabia is in a growing trend which means the needs for furniture is also increasing. That is because places like hotels, resorts and restaurants require lots of furniture to sit and decorate. The continuous growth of tourism has further stimulated the domestic demand for high-quality furniture.

8. Government Initiatives

The Government of Saudi Arabia has implemented several initiatives and policies to promote the development of the furniture industry. These measures are aimed at attracting and encouraging foreign investment, encouraging local

manufacturing and supporting the development of the manufacturing sector.

9. Changes in Lifestyle

Changes in lifestyle and changes in consumer preferences have significantly affected the demand for furniture. The increasing focus on home aesthetics, interior design and comfortable outdoor living has led to a higher demand for stylish and unique indoor/ outdoor furniture.

10. Growing Awareness of Sustainable Furniture:

People’s environmental awareness is growing and consumers are showing a preference for environmentally friendly and sustainable furniture choices. Manufacturers are increasingly adopting sustainable practices and using

environmentally friendly materials to meet this demand.

Limitations of the Local Furniture Market

1. Import Dependence

Despite the growth of the local furniture industry, the market is still sluggish. Heavily dependent on imported furniture products can create challenges to the local furniture industry in terms of pricing, quality control and supply chain disruptions. However, for foreign furniture supplier such as Coets, is a great opportunity to enter the market since the local furniture industry relies on the imported items so much.

2. Price Fluctuations of Raw Materials

The furniture industry is highly sensitive to price fluctuations of raw materials, especially wood and metal. Price fluctuations will directly affect the production cost and final price of furniture.

3. High Competition

The Saudi furniture market is highly competitive since there are many furniture companies. Local and international players always compete for market share. This competition put pressure on profit margins and force manufacturers to innovate and offer competitive product prices.

 4. Limited Design and Customization

The market still faces limited customization options in terms of design. Many furniture retailers offer limited options and may not be able to meet the unique preferences of customers.

5. Economic Instability

Any domestic and global economic instability may have an adverse impact on the furniture market, and uncertain

economic conditions such as economic recession or inflation may affect the purchasing power of consumers and reduce the overall demand for furniture.

Example of Outdoor Spaces in Saudi Arabia

Local Construction Characteristics

Now, as an outdoor furniture supplier, you might be interested in more details about people’s preferences towards furniture design. In the following paragraphs, I will reveal 5 types of design characteristics that are commonly seen in Saudi Arabia so that it can help you understand your target customers better and create more aesthetic and high-quality outdoor furniture that fits their preferences.

1.     Traditional Construction Style

The traditional construction style in Saudi Arabia is basedon Arabic architectural characteristics. It includes many classic patterns and designs such as arches, intricate geometric patterns and traditional Mashrabiya screens, giving the place a sense of authenticity and cultural identity. Besides, for the decorative screens, many people will also choose to use rattan as the material.

2.     Warm Earth Colour Tones

Influenced by the desert environment of Saudi Arabia, warm earth tones dominate the architectural design in this country. Colours such as deep ochre, rich terracotta and sandy beige create a warm and welcoming atmosphere for people since these colours create a sense of connection to theland and can remind people of their natural environment.

Warm Earth Colour Tone in Outdoor Settings

3. Luxury Textiles and Fabrics

People in Saudi Arabia rely heavily on the use of luxury textiles. Often, luxurious curtains, upholstery and cushions are made of traditional Arabic textiles such as silk, brocade and damask. These textiles

give a sense of sophistication and elegance with their delicate designs, bright colours and rich textures.

4. Charming Lighting Fixtures

In Saudi Arabia, people tend to use lots of lighting to create a comfortable and welcoming atmosphere. Delicate lanterns and lovely chandeliers can give the room a sense of calm. They can create beautiful patterns of light and shadow that improve the atmosphere and add mystery. Explore here for more pretty lanterns selsctions!

5. Outdoor Oasis

Courtyards play an important role in the interior design in Saudi Arabia. Normally in the courtyard, it will have lush vegetation and inviting seating areas where people can gather together and have fun, creating an outdoor heaven for people within the house. Because of this raising life style, the demand about outdoor

furniture in Saudi Arabia is increasing.